Become a member

The AA is one of the UK's most recognised and trusted brands. When you become a member of our recognition scheme you enjoy an excellent range of benefits.

We promote our partners – the establishments that we have recognised – with our well-established accommodation ratings through a range of printed and online marketing.

Our team can also help and advise proprietors, to increase their guests' satisfaction and so help their businesses to be more competitive.

National recognition and signage

  • Visit from an AA inspector and professional report
  • Nationally recognised AA star rating – a rating that many customers will search for
  • Use of AA logos and range of signage
  • Annual classification certificate

Online exposure

  • Your page on – a website that attracts over 10 million visitors a month – including a photograph of your establishment, plus contact details
  • Direct booking links and no commission 
  • Full integration with AA Route Planner

Online Bookings

  • The AA have partnered with eviivo, the UK’s leading supplier of online marketing and booking tools for small hotels, guest houses and B&Bs.
    To find out how their web-based suite of tools can help your establishment, click here.

Further Hotel benefits



The British Hospitality Association (BHA) is today proud to announce a new partner in PSL your food solutions partner.

The... Read more ›